We connected the roots of our original design with the institutional campaign for DF Entertainment’s consagrating year.
Our initial strategic focus was to inject motion into the iconic "DF," whose stroke pays tribute to the urban energy of Keith Haring, achieving a typographic and motion system that vibrates at the frequency of major live shows.
We structured the 2023 end-of-year narrative under a graphic framework that is both rigorous and festive, mapping an unprecedented milestone in Latin American concert production. A testament to how an elastic branding system can contain and empower the growth of a music giant.