Rosalia. Lux en Bs As

We led the creative production for Rosalía's Lux launch in Argentina.
A journey through the city's most iconic landmarks — from the Obelisco to La Bombonera — where global pop met the raw energy of local culture. Not a promotional campaign, but a street-level ritual.

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Year	Client	Sector	Service
2024	Usted Señalemelo. Premios Gardel	Experience. Music	Creative Direction. Stage Design
2026	Tini. Futttura Live	Music	Creative Direction. Art Direction
2026	Caro Cuore. What is love?	Fashion	Creative Direction. Art Direction
2026	Rawayana. Donde es el After?	Music. Identity	Creative Direction. Art Direction
2025	Tini. Futttura Visuals	Music	Creative Direction. Creative Production
2026	Tini. Singles (2024-2026)	Music. Identity	Creative Direction
2026	Rawayana. Visualizers & Canvas System	Music	Creative Direction. Art Direction. Creative Production
2026	Lollapalooza. Perrys Stage	Experience. Music	Creative Direction. Art Direction
2026	Juanes. JuanEsteban Tour	Experience	Creative Direction. Stage Design. Creative Production
2025	Jazmin Chebar. The Artist's Labor	Fashion	Creative Direction
2025	Vogue. Bad Bunny	Music. Fashion	Creative Direction
2025	Rosalia. Lux en Bs As	Music	Creative Production
2025	Beele. Borondo	Music. Identity	Creative Direction. Art Direction
2025	Falabella. Fashion Live 25	Experience	Creative Direction
2025	Tini. Futttura Look&Feel	Experience. Identity	Art Direction
2025	Caro Cuore. New Sensation	Fashion	Creative Direction. Creative Production
2025	Bomba Stereo + Rawayana. Astropical	Music. Identity	Creative Direction. Art Direction
2025	Malba. Sala	Music. Identity	Creative Direction. Art Direction. Creative Production
2025	Jazmin Chebar. Chromatic Tension	Fashion	Creative Direction
2025	Tini. El Corte Ingles	Experience. Music	Stage Design
2025	Rawayana. Coachella	Experience. Music	Creative Direction. Stage Design
2025	Tini. Futttura Campaign	Music. Identity	Creative Direction
2025	Le Banana. Branding	Identity	Art Direction
2025	Illya Kuryaki and the Valderramas. Vuelve una Noche Show	Experience. Music	Creative Direction. Stage Design. Creative Production
2024	Vogue. Valeria Mazza	Fashion	Creative Direction. Creative Production
2024	Adidas. Bs As Trap	Experience. Music	Creative Direction. Stage Design
2024	Jazmin Chebar. Unlocked	Fashion	Creative Direction. Art Direction
2024	Caro Cuore. Wild at heart	Fashion	Creative Direction. Creative Production
2024	Ca7riel & Paco Amoroso. Baño Maria	Experience	Creative Direction. Stage Design
2024	Tini. Susana Gimenez	Experience. Music	Creative Direction. Stage Design. Creative Production
2024	Tini. El Cielo	Fashion. Identity	Creative Direction. Art Direction. Creative Production
2024	Noreh. A film by La vida real	Music	Creative Direction. Art Direction
2024	Ca7riel y Paco Amoroso. Baño Maria: the documentary	Music	Creative Direction
2024	Kenia Os. Pink Aura	Music. Identity	Creative Direction. Art Direction
2024	Kany Garcia. Garcia (El Choli Show)	Music	Creative Direction. Stage Design
2024	Spotify. Casa Spotify Bs. As.	Experience	Creative Direction. Art Direction
2024	Vogue. Cazzu y & Nodal	Fashion	Creative Production
2024	Cuervo. Coffe Shop	Identity	Creative Direction. Art Direction
2024	Ca7riel y Paco Amoroso. Baño Maria at Lollapalooza	Experience. Fashion	Creative Production
2024	Kany Garcia. Garcia	Fashion	Creative Direction. Art Direction
2023	Tini. Cupido	Music. Identity	Creative Direction. Art Direction
2023	DF. Brand & Campaign	Music. Identity	Creative Direction. Art Direction
2023	Dante Spinetta. Mesa Dulce	Music	Creative Direction. Art Direction
2023	Alcorta. Universos Curados v2	Fashion. Identity	Creative Direction. Creative Production
2023	Caro Cuore. Modern Love	Fashion	Creative Direction. Creative Production
2023	Levi's. Suburban Heritage	Fashion	Art Direction. Creative Production
2023	Emmanuel Horvilleur. Aqua Di Emma	Music	Creative Direction. Art Direction. Creative Production
2023	Levi's. Live in transit	Fashion	Creative Direction. Creative Production
2023	Caro Cuore. Sea Lovers	Fashion	Creative Direction. Creative Production
2020	Caro Cuore. Body & Soul	Fashion	Creative Direction. Creative Production
2023	Tresemme. Brand Relaunch	Fashion	Creative Direction
2023	Tan Bionica. Ultima noche magica	Music. Identity	Art Direction
2023	Usted Señalemelo. Luna Park	Experience. Music	Creative Direction. Stage Design. Creative Production
2023	Jazmin Chebar. Paraiso Club	Fashion	Creative Direction
2023	Tiago / Gotti. Asqueroso	Experience	Creative Direction. Art Direction
2023	Levi's. Khea	Music. Fashion	Creative Direction
2022	Alcorta. Curated Worlds v1	Fashion	Creative Direction. Creative Production
2022	Jazmín Chebar. Jazmin Universe	Fashion	Creative Direction. Art Direction
2022	Jazmin Chebar. Winter Rose	Fashion	Creative Direction
2022	Primavera Sound. Buenos Aires	Experience. Music	Creative Direction. Art Direction
2020	Maia Reffico. Tuya	Music	Creative Direction. Creative Production
2019	Bafweek. The Archive (2014–2020)	Fashion. Identity	Creative Direction. Art Direction. Creative Production
2019	Jazmin Chebar. Gracie	Fashion	Creative Direction
2019	Jazmin Chebar. Dimension Surreal	Fashion	Creative Direction
2018	Caro Cuore. Sophie	Fashion	Creative Direction. Creative Production
2018	Jazmin Chebar. Electric Lady	Fashion	Creative Direction
2018	Levi's. Live in Levi's	Fashion	Art Direction. Creative Production
2018	Jazmin Chebar. Realismo Magico	Fashion	Creative Direction
2017	Dante Spinetta. Puñal	Music	Art Direction
2016	Illya Kuryaki & the Valderramas. L.H.O.N	Music	Art Direction
2015	Nike. SPECIAL ASSETS (2015–2017)	Identity	Creative Direction. Art Direction
2012	Illya Kuryaki & The Valderramas. Chances	Music	Art Direction
2011	Lacoste. Legends	Fashion. Identity	Art Direction
2011	MTV. Upfront	Identity	Art Direction
2009	MTV. 16 & Pregnant	Identity	Creative Direction

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Rosalia. Lux en Bs As

Rosalia. Lux en Bs As

Similar Projects

Vogue Bad Bunny

Archive