We architected the creative direction for one of the most culturally significant editorials in contemporary fashion. In collaboration with Sebastian Faena for Vogue, we built a visual tribute to Benito’s roots, stripping away global stardom to honor his Puerto Rican legacy.
Inspired by his introspective album "Debí tirar más fotos," we reimagined the traditional jíbaro straw hat into a monumental crown—crowning him king through the symbols of his land. We transported Benito back to the raw textures of his childhood, mapping a narrative across a local house, BMX bikes, childhood trophies and the vivid, unscripted colors of Viejo San Juan to turn a global cover into a timeless archive of belonging.