We led the comprehensive branding and campaign strategy for our first global launch in collaboration with the MTV in-house creative team. For the iconic return of "16 & Pregnant," we engineered a disruptive, satirical narrative that subverted traditional daytime television.
We conceptualized and branded a series of fictional "exclusive products" tailored ironically for pregnant teenagers, promoting them through the hyper-polished lens of classic home-shopping infomercials. By blending dark-humor critique with high-end commercial branding, we transformed a global television premiere into a heavy-hitting cultural commentary that challenged media conventions across international markets.