Beele. Borondo
Beele. Borondo
We developed the comprehensive visual universe and art direction for Borondo, Beele’s iconic album. Centered entirely on the geographic narrative and language of San Andrés Island in Colombia, we engineered an immersive tropical aesthetic that pays tribute to the true meaning behind its title: the local ritual of wandering, inhabiting the streets, and connecting with the community's raw pulse.
Through a relentless, non-stop two-day shoot, we transformed this spontaneous borondo across the island into a raw, documentary-style content ecosystem. We prioritized a high-contrast graphic strategy, utilizing the artist’s iconic "B" as the central cover marker to build a simplified yet powerful visual system that functions as a timeless cultural archive for Latin music.
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