We led the creative direction and audiovisual ecosystem for Rawayana’s extended universe, developing visualizers, lyric videos, and Spotify Canvas for their acclaimed project ¿Dónde es el after?.

We embraced a deliberately bizarre, playful, and irreverent aesthetic, building a digital narrative inspired by Latin pop surrealism, low-fi 3D rendering, and early 2000s internet meme culture. From retro-styled karaoke layouts to bizarrely humorous animations featuring recurring characters, we structured a high-rotation content system.

We transformed standard promotional assets into a core element of the album's identity, proving that humor and graphic freedom can deliver iconic pieces of contemporary pop culture.