Tini. El Cielo
Tini. El Cielo
For Tini's return after Un Mechón de Pelo, we built everything from scratch — from the logo to the streets of Buenos Aires.
We designed the "T" by hand, a custom letterform that ended up as stickers on poles, wheatpasted across the city as a teaser campaign, and projected on billboards before anyone knew what was coming. We developed the countdown website, the full visual identity and the launch campaign for El Cielo — her new era, built letter by letter from paper to digital.
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