We designed the visual universe for GARCÍA from the complete opposite side of traditional packaging.
We dug into her personal archives, a photo shoot tailored to capture her true essence, polaroids, and analogue captures to construct a graphic system that feels and reads like a personal journal.
We added freehand calligraphic strokes to accompany her singer-songwriter pulse, aiming for the design to strip down the real textures of her history rather than ornamenting it. A filter-free process where we focused strictly on the raw honesty of her songs.