We designed the conceptual universe for Pink Aura, the defining album of the Mexican pop star. Under our guiding premise of fantasy meets reality, we steered away from traditional plastic pop to construct a landscape of fantasy and organic textures inspired by the dreamcore movement.
We structured the album design as a handmade personal journal, merging analogue captures, hand-painted interventions, calligraphic typography, and collage layouts.
The identity anchors on a deep vintage pink and the creation of our winged rabbit: a kinky yet cute icon that we digitally modeled in 3D for the cover and scaled into massive inflatables to amplify the magnetism of her live shows. A process of aesthetic reconstruction.