Falabella. Fashion Live 25
Falabella. Fashion Live 25
Falabella Fashion Live was born from a close collaboration with Falabella — working together from strategy, creative direction, campaign concept and naming — for what became Chile's biggest mass retail event in its very first edition.
An aesthetic system that breaks from traditional corporate branding through high fashion codes and global entertainment standards. And at the center of the stage, Nathy Peluso as the disruptive force and performative heart of the project.
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