We designed the graphic universe and conceptual identity for Cupido, our first project with Tini and a defining milestone in her global career.

The core strategic challenge was to unify under a singular visual concept an album that had originally been built around standalone singles. We developed the cover art, packaging design, and a complete digital ecosystem, making it one of the first cases in the region to engineer a massive system of visualizers and Spotify Canvas for the entire tracklist.

We positioned pink at the forefront of all her communication—even dyeing her eyebrows—claiming a tone that was already an icon in her history to transform it into the absolute chromatic axis of this era.