Lollapalooza. Look & Feel (The Archive 2014/1016)
Lollapalooza. Look & Feel (The Archive 2014/1016)
From 2014 to 2026 we led the full creative and art direction of the Lollapalooza Argentina grounds — what's known as the look & feel.
Fourteen editions, fourteen challenges to make people arrive and find something they didn't expect. A space that grew year after year into an open-air museum playground, where each edition we invited a different artist or studio to build an installation that spoke to the festival. Marta Minujín, Edgardo Giménez, Andrés Reisinger, Martin Hubberman, Cynthia Cohen, Adamo-Faiden (among others) — an archive of collaborations that reflects the best of Argentine contemporary art and design. Surprise as a mandate. The grounds as a work of art.
Collaborators
| Marta Minujin | Golosina Emocional (2026) |
| Martin Hubberman | Capot (2023) |
| Edgardo Gimenez | Volcán de la Felicidad (2024) |
| Dani Basso | Lazo Magnetico (2026) |
| Adamo-Faiden | Pabellón Woo (2026) |
| Cynthia Cohen | Rubí (2025) |
| R&R Studios | Dream Palace (2025) |
| Andrés Reisinger | Todos los Días Sale el Sol (2023) |
| Marta Minujin | La Escultura de los Sueños Azules (2022) |
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