Ay Not Dead. The choice of a generation
Ay Not Dead. The choice of a generation
For Ay Not Dead's SS27 campaign we developed the creative direction of "La Elección de una Generación" — a universe built around the half-time: not the match, but what happens when nothing is happening. A Buenos Aires club as the location, bodies leaning on each other, clothes being shared, relationships that never quite define themselves. Desire treated as a fact, not a statement.
The campaign culminates with a series of shorts where, over visuals from the universe, voices carry that accumulated post-World Cup hate — while the national anthem plays in the background. An irony that doesn't need explaining: the choice of a generation that laughs at what others say about them.
Collaborators
| Sebastian Faena | Photo & Video |
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