We led the creative production for the exclusive listening party of Baño María at Lollapalooza Argentina, transforming a live performance slot into a disruptive milestone. We dismantled the traditional festival format by utilizing a peak schedule to play an album that had not yet been released, materializing the visual concept right on stage.
We placed Ca7riel and Paco inside a monumental bathtub, surrounding them with a dense, carefully curated cast of eccentric performance characters. We turned a mass-stadium showcase into a living archive of pop provocation and high-end marketing.